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Bullet chart

A compact bar for one measure against a target marker and shaded qualitative ranges, designed to replace gauges and meters.

Say it to an AI

Target tracker for three Q4 sales metrics. Use a bullet chart per metric rather than a gauge: a track with qualitative bands at 60% and 85% of target, a thin dark bar for the actual and a contrasting tick at the target, with actual, target and percentage to the right.

How an expert would brief the stronger version of “Sales target tracker”.

See it

Try it as a puzzle →

Target widget in the revenue dashboard of a B2B sales-enablement tool.

Study A · the stronger one
Study B · the weaker one

Why: Each row in A has a 180px track with three grey bands, a 10px dark measure bar and a 2px orange line at the target.

Related words

  • Legend
  • Sorted bars
  • Pie chart
  • Time series
  • Line chart
  • Horizontal bar chart
  • Histogram
  • Distribution

Room 2 · Choosing the chart

Learn “Bullet chart” in a five-minute lesson

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