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Qualitative bands

Also called performance bands

Background ranges behind a measure, such as poor, acceptable and good, that give a value context without extra numbers.

Say it to an AI

Target tracker for three Q4 sales metrics. Use a bullet chart per metric rather than a gauge: a track with qualitative bands at 60% and 85% of target, a thin dark bar for the actual and a contrasting tick at the target, with actual, target and percentage to the right.

How an expert would brief the stronger version of “Sales target tracker”.

See it

Try it as a puzzle →

Target widget in the revenue dashboard of a B2B sales-enablement tool.

Study A · the stronger one
Study B · the weaker one

Why: A shades the tracks at under 60%, 60–85% and above 85% of target and explains the bands in a one-line key.

Related words

  • Legend
  • Sorted bars
  • Pie chart
  • Time series
  • Line chart
  • Horizontal bar chart
  • Histogram
  • Distribution

Room 2 · Choosing the chart

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