Briefle words · UI design
Call to action
Also called CTA
The specific thing you want the reader or user to do next, usually expressed as a clearly worded button or link.
Say it to an AI
Files tab of a brand-new project, so design the first-run experience as a proper empty state with no table headers: a centered icon, the heading 'No files in this project yet', one line of microcopy on why files belong here, and a single 'Upload files' call to action with a drag-and-drop hint.
How an expert would brief the stronger version of “Project files”.
See it
Try it as a puzzle →Files tab of a brand-new client project in an agency workspace.
Why: A centres a clear "Upload files" button under the message; B's "Upload" is small and off in the top-right corner.
More ways experts use it
Supporter newsletter: open with Biscuit's adoption story in two sentences, then one call to action only, asking readers to foster one of 14 waiting dogs for two weeks. Single-minded: no donate, share or social links. Button: 'Become a foster'.
Rescue newsletter · Writing & copyCourse card that reads top to bottom: title and meta, three checkmarked benefits, then a footer with the price on the left and the Enroll now CTA on the right. Put the CTA at the end of the reading flow, next to the price, not up in the header.
Course card · UI design
Related words
Room 1 · Essentials
Learn “Call to action” in a five-minute lesson