Briefle words · Product & specs
Counter-metric
A second number watched alongside the main goal to catch harm that chasing the goal might cause elsewhere.
Say it to an AI
Build a launch dashboard around one success metric: alert recipients who book within 7 days, with the 2.1% baseline and a 6% target by Dec 1. Add unsubscribes as a counter-metric and label volume numbers as context, not goals.
How an expert would brief the stronger version of “Launch dashboard”.
See it
Try it as a puzzle →A flight-booking app reviews the feature it launched a month ago: email alerts when a saved route gets cheaper.
Why: A caps unsubscribes under 3%, so the team can't hit the target just by spamming alerts.
Related words
Room 1 · Essentials
Learn “Counter-metric” in a five-minute lesson