Briefle words · Product & specs
Elevator pitch
A description of a product short enough to say in a lift ride: what it is, who it's for and why it's better.
Say it to an AI
Write the PRD with a one-sentence TL;DR at the very top, an elevator pitch covering what it is, who it's for and what it replaces. Keep background to two sentences after it.
How an expert would brief the stronger version of “PRD on the team wiki”.
See it
Try it as a puzzle →A hospital's IT team shares a draft product requirements doc with ward managers and the developers.
Why: B's line covers all three: an app for ward nurses, two-tap approved swaps, replacing the paper sheet.
Related words
Room 1 · Essentials
Learn “Elevator pitch” in a five-minute lesson