Briefle words · Data & charts
False precision
Stating an estimate more exactly than the evidence supports.
Say it to an AI
Four KPI tiles for a store overview: conversion rate, revenue, average order and refund rate, each with a delta vs the same days last month. Show each headline number with sensible precision, two or three significant figures ('3.1%', '$1.23M', '$86'), never raw decimals; use rounding rather than false precision.
How an expert would brief the stronger version of “Store KPI tiles”.
See it
Try it as a puzzle →Headline metrics at the top of the merchant dashboard of a home-goods web shop.
Why: B's '3.1416%' suggests the rate is known to a ten-thousandth of a percent, which nine days of orders cannot establish.
Related words
Room 1 · Essentials
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