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First-run experience

What a user sees the very first time they open a feature, before they have added anything.

Say it to an AI

Files tab of a brand-new project, so design the first-run experience as a proper empty state with no table headers: a centered icon, the heading 'No files in this project yet', one line of microcopy on why files belong here, and a single 'Upload files' call to action with a drag-and-drop hint.

How an expert would brief the stronger version of “Project files”.

See it

Try it as a puzzle →

Files tab of a brand-new client project in an agency workspace.

Study A · the stronger one
Study B · the weaker one

Why: This is a brand-new project; A onboards the user, B just shows an unused table.

Related words

  • Skeleton screen
  • Spinner
  • Layout shift
  • Touch target
  • Thumb zone
  • Sticky footer CTA
  • Visual hierarchy
  • Type scale

Room 1 · Essentials

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