Briefle words · UI design
Microcopy
The small pieces of interface text, like button labels, hints and error lines, that guide people through an action.
Say it to an AI
Files tab of a brand-new project, so design the first-run experience as a proper empty state with no table headers: a centered icon, the heading 'No files in this project yet', one line of microcopy on why files belong here, and a single 'Upload files' call to action with a drag-and-drop hint.
How an expert would brief the stronger version of “Project files”.
See it
Try it as a puzzle →Files tab of a brand-new client project in an agency workspace.
Why: A's "No files in this project yet" plus a line on why files belong here; B's "No files found." sounds like a search came back empty.
More ways experts use it
Paywall for Stillpoint Premium after the third free session. Three benefit bullets, CTA 'Start my 7-day free trial', and put the risk reversal directly under the button as microcopy: price after trial, cancel in 2 taps, reminder 2 days before the first charge.
Meditation app paywall · Writing & copy
Related words
Room 1 · Essentials
Learn “Microcopy” in a five-minute lesson