Briefle words · Product & specs
Persona
A short, concrete profile of a typical user, ideally based on research, describing their situation, habits, frustrations and goals.
Say it to an AI
Write this kanban card as a user story: 'As a personal shopper… I want… so that…'. Make the persona concrete (in the store, mid-order) and make the 'so that' state the customer outcome, not the button.
How an expert would brief the stronger version of “Kanban card”.
See it
Try it as a puzzle →A grocery-delivery marketplace adds a card to the sprint board for its personal-shopper app.
Why: B's 'personal shopper standing in the store' tells the team the user is on a phone, mid-shift, with a cart.
More ways experts use it
Describe one target user for our recipe app as a short persona: parents cooking for a child with a nut or dairy allergy. Include their habits, current workaround, worst moment and why they'd pay.
Kickoff whiteboard · Product & specsFrom these 14 interview notes and the survey results, write one primary persona grounded in the user research: situation, goal, frustrations with counts, current workaround and a real quote. Skip demographics and hobbies that don't change design decisions.
User persona · Product & specs
Related words
Room 1 · Essentials
Learn “Persona” in a five-minute lesson