Briefle words · UI design
Primary action
Also called primary CTA
The single most important action on a screen, given the strongest button style so people can spot it immediately.
Say it to an AI
Pro plan pricing card with a clear visual hierarchy: the price is the focal point (big, bold, with "/ user / month" small next to it), the plan name becomes a small eyebrow label, and there's one filled primary CTA. Features stay quiet.
How an expert would brief the stronger version of “Pricing card”.
See it
Try it as a puzzle →Pro plan pricing card for a project-management app.
Why: Both cards end with the same solid indigo 'Start free trial' button; in B it is the next thing to pop after the price, in A it competes with the oversized plan name.
More ways experts use it
Delete-project confirmation dialog with exactly one primary action: a solid red "Delete project" button, clearly styled as a destructive action. Cancel is an outlined secondary button placed before it, with both right-aligned in standard button order and initial focus on Cancel.
Delete confirmation · UI design
Related words
Room 1 · Essentials
Learn “Primary action” in a five-minute lesson