Briefle words · Product & specs
Target user
The specific group of people a product is designed for first, described narrowly enough to make decisions.
Say it to an AI
Describe one target user for our recipe app as a short persona: parents cooking for a child with a nut or dairy allergy. Include their habits, current workaround, worst moment and why they'd pay.
How an expert would brief the stronger version of “Kickoff whiteboard”.
See it
Try it as a puzzle →Two founders run a kickoff session for a recipe app and fill in the 'who is it for' area of the whiteboard.
Why: A is written for 'parents of a child with a nut or dairy allergy'; B for 'home cooks who want easy dinners', plus families and anyone on a diet.
Related words
Room 1 · Essentials
Learn “Target user” in a five-minute lesson