Briefle words · UI design
Tracking
The overall spacing between letters; large headlines usually look better slightly tightened.
Say it to an AI
Scheduling-app hero. Use a tight type scale, three sizes max: a heavy headline about twice the body size with slightly negative tracking, one regular-weight subtitle, and small meta text. Only the headline and the CTA get bold.
How an expert would brief the stronger version of “Landing page hero”.
See it
Try it as a puzzle →Hero section at the top of the homepage for a scheduling app.
Why: B's 32px headline uses -0.02em letter-spacing so it reads as one solid block.
Related words
Room 1 · Essentials
Learn “Tracking” in a five-minute lesson