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Units

The measure a number is expressed in, such as dollars, thousands, percent or minutes, which must be stated before a value can be read or compared.

Say it to an AI

Bar chart of monthly revenue, April to September 2026, for a report figure. Give the y-axis an axis title that includes the units, 'Revenue, $k per month', with plain tick labels 0, 100 and 200; the month names go on the x-axis. Zero baseline, three light gridlines, one color.

How an expert would brief the stronger version of “Revenue figure in a report”.

See it

Try it as a puzzle →

Chart in the quarterly investor update of a B2B spare-parts marketplace.

Study A · the stronger one
Study B · the weaker one

Why: A tells you the ticks are in thousands of dollars per month; B leaves '184' with no currency or scale.

More ways experts use it

  • Monthly summary with four KPI tiles (spent, savings rate, average time in app, cash-back), each with its change versus last month. Put units on every number: currency symbols, %, 'min', and express the savings-rate change in percentage points, with the change in green or red.

    Monthly money tiles · Data & charts

Related words

  • Direct labeling
  • Data-ink ratio
  • Highlight color
  • Takeaway title
  • Categorical palette
  • Legend
  • Chart subtitle
  • Zero baseline

Room 1 · Essentials

Learn “Units” in a five-minute lesson

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