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Briefle words · Prompt craft

Voice

The consistent personality of a writer or brand: word choice, rhythm and humor.

Say it to an AI

Write the newsletter opening announcing our pickup lockers (order by 9am, collect until 7pm). Match the voice of last month's opener, quoted below: short sentences, dry and self-mocking, no exclamation marks or emoji. Under 70 words.

How an expert would brief the stronger version of “Bakery newsletter intro”.

See it

Try it as a puzzle →

A small bakery owner asks an AI to draft her monthly email newsletter in her own voice.

Study A · the stronger one
Study B · the weaker one

Why: The owner sounds dry and understated; B's reply ('No waiting, no fuss, just fresh bread on your schedule') is cheerful and generic.

Related words

  • Plain language
  • Tone
  • Output format
  • Success criteria
  • Context
  • Grounding
  • Constraints
  • Hallucination

Room 4 · Examples & references

Learn “Voice” in a five-minute lesson

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AI can build almost anything. The bottleneck is saying what you want.
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