Briefle words · Writing & copy
Plain language
Writing the intended reader can understand the first time they read it, using everyday words and short, clear sentences.
Say it to an AI
Team-chat announcement to all staff: from March 1, expenses go through the Clearclaim app. Plain language, no corporate jargon, written in second person with verbs, not nominalizations. Three short lines: what changes, what you do (photo within 7 days), when you get paid.
How an expert would brief the stronger version of “Expense process announcement”.
See it
Try it as a puzzle →The finance lead at a 200-person company tells everyone in team chat how expense claims work from next month.
Why: A says 'snap a photo of the receipt in the app'; B says 'leverage the platform to facilitate timely receipt capture'.
More ways experts use it
Help-centre article for home customers before their first fibre install. Plain language, no jargon or acronyms: describe the box by size and what it does, then three bullets on timing, downtime and keeping their phone number.
Fibre install help article · Writing & copyRewrite each handbook line in plain language, following this before/after: “Employees are required to submit reimbursement claims within 30 days of expenditure” → “Send us your receipts within 30 days of buying something.” Address the reader as 'you', keep every rule and number intact.
Staff handbook rewrite · Prompt craft
Related words
Room 1 · Essentials
Learn “Plain language” in a five-minute lesson