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All caps

Also called uppercase

Text set entirely in capital letters; fine for a word or two, but tiring to read in longer lines.

Say it to an AI

Flight delay card: a small all-caps amber status badge ('Delayed') is the only uppercase text. Headline, explanation and buttons in sentence case, with the new departure time as the loudest number. Let the badge and color carry the urgency, not shouting type.

How an expert would brief the stronger version of “Flight delay alert”.

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Try it as a puzzle →

Trip status card in an airline's mobile app when a departure changes.

Study A · the stronger one
Study B · the weaker one

Why: B puts the 20-word explanation in capitals; A keeps it in normal case and saves capitals for the 'Delayed' badge.

Related words

  • Visual hierarchy
  • Type scale
  • Eyebrow label
  • Font weight
  • Link styling
  • Font pairing
  • Sentence case
  • Left-aligned

Room 3 · Typography

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