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Sentence case

Capitalizing only the first word and proper nouns, like a normal sentence; the default for UI headings and buttons.

Say it to an AI

Flight delay card: a small all-caps amber status badge ('Delayed') is the only uppercase text. Headline, explanation and buttons in sentence case, with the new departure time as the loudest number. Let the badge and color carry the urgency, not shouting type.

How an expert would brief the stronger version of “Flight delay alert”.

See it

Try it as a puzzle →

Trip status card in an airline's mobile app when a departure changes.

Study A · the stronger one
Study B · the weaker one

Why: A's headline and buttons ('Keep my seat', 'See other flights') are in sentence case.

Related words

  • Visual hierarchy
  • Type scale
  • Eyebrow label
  • Font weight
  • Link styling
  • Font pairing
  • All caps
  • Left-aligned

Room 3 · Typography

Learn “Sentence case” in a five-minute lesson

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