Briefle words · Prompt craft
Boilerplate
Stock, reusable wording that fits any situation and so sounds impersonal in all of them.
Say it to an AI
Draft a reply to Sam, whose birthday-gift order from our two-person candle shop is 5 days late. Tone: warm, genuinely sorry, first person from the owner, no corporate boilerplate like 'any inconvenience'. Offer to chase the courier and send a free express replacement if it's not there by Friday.
How an expert would brief the stronger version of “Customer apology reply”.
See it
Try it as a puzzle →The owner of a two-person candle shop asks an AI assistant to draft a reply to an upset customer.
Why: B's 'We sincerely apologize for any inconvenience' and 'customer satisfaction is our top priority' could be sent by any company about any problem.
Related words
Room 1 · Essentials
Learn “Boilerplate” in a five-minute lesson