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Register

How formal or casual language is, chosen to suit the reader, the relationship and the situation.

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Email from a solicitor to a recently bereaved client: probate has been granted and he needs to sign the estate accounts. Formal register, calm and respectful tone, no exclamation marks or emoji. Give the news first, then the one ask, and offer a visit or a posted copy.

How an expert would brief the stronger version of “Probate update email”.

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Try it as a puzzle →

A solicitor emails a client, whose father died four months ago, to say probate is granted and one signature is needed.

Study A · the weaker one
Study B · the stronger one

Why: A is casual ('Hi Dan', 'pop into the office', 'Cheers'); B is formal ('Dear Mr Okafor', 'Kind regards'), which fits legal news after a bereavement.

Related words

  • Microcopy
  • All caps
  • Plain language
  • Weasel words
  • Bottom line up front
  • Burying the lede
  • Value proposition
  • Hedging

Room 2 · Tone & voice

Learn “Register” in a five-minute lesson

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