Briefle words · Prompt craft
Brand voice
The consistent personality a company's writing has everywhere, such as warm, plain-spoken or playful, whatever the message.
Say it to an AI
Write a product description for our linen tea towel that matches our brand voice. Here's an example to copy the style from: 'Stoneware mug. Holds 350 ml of whatever gets you through Monday. Dishwasher-safe. Drama-free.' Same structure and length, no marketing clichés.
How an expert would brief the stronger version of “Product description in brand voice”.
See it
Try it as a puzzle →A small homeware shop asks an AI assistant for a new product description that sounds like the rest of its site.
Why: A tries to describe it ('short, witty and a bit dry') and gets generic marketing copy; B shows it and gets 'Unimpressed by your roasting tin'.
More ways experts use it
Onboarding card asking users to link their bank. Keep Pocketful's brand voice, playful and plain, from headline to button, with no tone shift into legalese when you get to security: say read-only access in everyday words. About 35 words, first-person button.
Connect-your-bank onboarding card · Writing & copy
Related words
Room 1 · Essentials
Learn “Brand voice” in a five-minute lesson