Briefle words · UI design
Chunking
Breaking information into small, clearly separated groups so people can take it in, find it and remember it piece by piece.
Say it to an AI
Returns & refunds card on a product page. Use chunking: three rows (return window, free label, refund timing), each with a small icon, a bold heading that leads with the number, and one short supporting line. Aim for scannability, so the headings alone tell the whole policy.
How an expert would brief the stronger version of “Returns policy”.
See it
Try it as a puzzle →Returns & refunds section on a product page of an online shoe store.
Why: A breaks the policy into three chunks (window, label, refund); B keeps it as one block of text.
Related words
Room 5 · Spacing & layout
Learn “Chunking” in a five-minute lesson