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Scannability

How easily a reader can find the key points or the part they need by glancing, without reading every word.

Say it to an AI

Volunteer guide for first-timers, written for scannability: four short sections under descriptive subheadings that name the task (booking, checking in, what to wear and bring, cancelling). Keep the warmth in the body copy, not in clever headings, and one or two sentences per section.

How an expert would brief the stronger version of “Volunteer guide page”.

See it

Try it as a puzzle →

A food bank's shared wiki page that new volunteers read before their first shift.

Study A · the weaker one
Study B · the stronger one

Why: In B you can find the check-in rule from the headings alone; in A the headings give no clue where it is.

More ways experts use it

  • Returns & refunds card on a product page. Use chunking: three rows (return window, free label, refund timing), each with a small icon, a bold heading that leads with the number, and one short supporting line. Aim for scannability, so the headings alone tell the whole policy.

    Returns policy · UI design

Related words

  • Visual hierarchy
  • Call to action
  • Badge
  • Signal-to-noise ratio
  • Focal point
  • Hero metric
  • Sparkline
  • Key-value pair

Room 3 · Structure

Learn “Scannability” in a five-minute lesson

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