Briefle words · UI design
Brand color
The signature color of a product, which works best as a highlight rather than as a background for everything.
Say it to an AI
White booking sheet on a light grey page, with our pink brand color used only as an accent: the studio eyebrow, the selected time slot's border and tint, and the full-width Book button. Time slots stay neutral with thin grey borders so the selected state is obvious.
How an expert would brief the stronger version of “Class booking”.
See it
Try it as a puzzle →Booking sheet for a boutique fitness studio's app.
Why: A fills the page, card and every time slot with brand pink; B uses it on three small elements.
Related words
Room 4 · Color
Learn “Brand color” in a five-minute lesson