Briefle words · UI design
Saturation
How intense or pure a color is, from grey (low) to vivid (high).
Say it to an AI
Bold blue promo card for the early-bird festival passes. Keep the saturation on the background only: white headline and price, pale blue body copy and a white button, with a soft yellow tag for energy. No saturated text on the blue, since vibrating colors kill luminance contrast.
How an expert would brief the stronger version of “Festival ticket promo”.
See it
Try it as a puzzle →Early-bird promo card on a music festival's ticketing site.
Why: B keeps just one saturated color (the blue background) and uses white and soft tints for everything on top.
More ways experts use it
Stacked monthly bars of sessions by channel, April to September, with a takeaway title about Paid. Use saturation for emphasis: Paid in a fully saturated orange, the other three channels as muted tints of their own hues so they remain distinguishable but recede. Legend in stack order.
Sessions by channel · Data & charts
Related words
Room 4 · Color
Learn “Saturation” in a five-minute lesson