Briefle words · Product & specs
Customer discovery
Talking with potential customers to learn about their problems before building a product.
Say it to an AI
Write a 30-minute customer discovery interview guide for working parents with open-ended, non-leading questions about their past behavior (the last time they planned the week's meals). Follow The Mom Test: never pitch or mention our app.
How an expert would brief the stronger version of “Customer interview guide”.
See it
Try it as a puzzle →A founder exploring a meal-planning app for working parents prepares questions for eight discovery calls.
Why: A's questions discover how parents plan meals now; B's questions only test whether they like the founder's solution.
Related words
Room 2 · Problems & users
Learn “Customer discovery” in a five-minute lesson