Briefle words · Product & specs
The Mom Test
A customer-interview approach: ask about people's past behavior and their life, not your idea, so even your mom can't lie to you.
Say it to an AI
Write a 30-minute customer discovery interview guide for working parents with open-ended, non-leading questions about their past behavior (the last time they planned the week's meals). Follow The Mom Test: never pitch or mention our app.
How an expert would brief the stronger version of “Customer interview guide”.
See it
Try it as a puzzle →A founder exploring a meal-planning app for working parents prepares questions for eight discovery calls.
Why: A never mentions the app and asks about 'the last time'; B pitches the app in its very first question.
Related words
Room 2 · Problems & users
Learn “The Mom Test” in a five-minute lesson