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Leading question

A question worded so it suggests the answer it expects, pushing the person toward that answer.

Say it to an AI

Write a 30-minute customer discovery interview guide for working parents with open-ended, non-leading questions about their past behavior (the last time they planned the week's meals). Follow The Mom Test: never pitch or mention our app.

How an expert would brief the stronger version of “Customer interview guide”.

See it

Try it as a puzzle →

A founder exploring a meal-planning app for working parents prepares questions for eight discovery calls.

Study A · the stronger one
Study B · the weaker one

Why: B's 'Don't you find planning dinners every week stressful?' tells the parent what to feel before they answer.

Related words

  • Pain point
  • Problem statement
  • Baseline
  • Persona
  • Hypothesis
  • The Mom Test
  • Customer discovery
  • Evidence

Room 2 · Problems & users

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