Briefle words · UI design
Measure
The length of a line of text, usually counted in characters; about 45 to 75 characters is comfortable for reading.
Say it to an AI
Cooking-blog article page. Put the body in a centered reading column that keeps the measure around 50–60 characters per line, with 15px text and a generous line height of about 1.65. Headings can be tighter, but body text never spans the full width.
How an expert would brief the stronger version of “Article reading view”.
See it
Try it as a puzzle →Article page in a cooking blog's reader view.
Why: A caps the text column at 392px (about 50–55 characters at 15px); B lets 14px text run the full 448px (about 65–70 characters here, with no cap to stop it growing on wider screens).
Related words
Room 3 · Typography
Learn “Measure” in a five-minute lesson