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Percentage points

The unit for the arithmetic difference between two percentages, so a rise from 5% to 7% is 2 percentage points, not 2 percent.

Say it to an AI

Benefits KPI card: Q3 2026 opt-in rate as the headline with a comparison chip against Q3 2025, and two horizontal bars for the two quarters on a 0 to 10% axis. Express the change in percentage points ('▲ 2.0 pp'), not percent change, since both values are rates.

How an expert would brief the stronger version of “Benefit opt-in card”.

See it

Try it as a puzzle →

KPI card on an HR benefits dashboard comparing this year's enrollment rate with last year's.

Study A · the weaker one
Study B · the stronger one

Why: B's chip reads '▲ 2.0 pp vs Q3 2025', matching the gap between the 5.0% and 7.0% bars.

More ways experts use it

  • Monthly summary with four KPI tiles (spent, savings rate, average time in app, cash-back), each with its change versus last month. Put units on every number: currency symbols, %, 'min', and express the savings-rate change in percentage points, with the change in green or red.

    Monthly money tiles · Data & charts

Related words

  • Aspect ratio
  • Zero baseline
  • Gridlines and tick labels
  • Units
  • Tick marks
  • Number formatting
  • Inverted axis
  • Ordinal data

Room 3 · Axes & scales

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