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Polarity

Also called direction of good

Whether a higher value of a metric is good or bad, which decides how its changes should be colored and worded.

Say it to an AI

A six-row cost table (five services plus total) with Sep, Oct and percent change, numbers right-aligned. Apply semantic color by polarity: this is spend, so increases are red and decreases green, with a 'lower is better' note so the coloring is unambiguous.

How an expert would brief the stronger version of “Cloud spend table”.

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Try it as a puzzle →

Monthly cost report in the FinOps view of a cloud-spend tool used by an engineering team.

Study A · the weaker one
Study B · the stronger one

Why: For spend, down is good, which is why the subtitle says 'lower is better' and B colors the ▼ rows green.

Related words

  • Semantic color
  • Direct labeling
  • Highlight color
  • Saturation
  • Color as the only visual means
  • Redundant encoding
  • Color vision deficiency
  • Categorical palette

Room 5 · Color & emphasis

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