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Proximity

Also called Gestalt

The principle that things placed close together are seen as related, while bigger gaps signal a separate group.

Say it to an AI

Signup card with name, email and password. Let proximity do the grouping: each label sits tight to its input, with a clearly bigger gap between field groups. Pull everything from a 4px spacing scale, roughly 4–6px label-to-input and 16px between groups.

How an expert would brief the stronger version of “Signup form”.

See it

Try it as a puzzle →

Account signup card for a note-taking app.

Study A · the weaker one
Study B · the stronger one

Why: In B 'Email' is 5px above its input and 14px below the previous one, so it clearly belongs to the field under it. In A it's 9px from both.

More ways experts use it

  • Template picker as a 3-column grid with a single consistent gutter, 14px, used for both column and row gaps. Every thumbnail the same size and aspect, labels directly under each, so proximity doesn't imply pairs that aren't there.

    Template gallery · UI design

Related words

  • Touch target
  • Call to action
  • Visual weight
  • Scannability
  • Elevation
  • Padding
  • Spacing scale
  • Chunking

Room 5 · Spacing & layout

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