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Briefle words · Data & charts

Slope

Also called rate of change

How steeply a line rises or falls, which readers take as how fast the value changed per unit of time.

Say it to an AI

Board slide with a line chart of monthly churn, April to September, on a 2.4% to 3.2% axis. Keep a wide aspect ratio (banking), roughly 2.3:1, so the slope (rate of change) is not exaggerated; dots on each month, five tick labels, a one-line metric definition in the footer.

How an expert would brief the stronger version of “Churn slide chart”.

See it

Try it as a puzzle →

A churn trend slide in a SaaS company's board deck, exported from the analytics tool.

Study A · the stronger one
Study B · the weaker one

Why: The August to September step is 0.1 points in both charts, a shallow nudge in A and a sharp drop in B.

Related words

  • Aspect ratio
  • Zero baseline
  • Gridlines and tick labels
  • Units
  • Tick marks
  • Number formatting
  • Inverted axis
  • Ordinal data

Room 3 · Axes & scales

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