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Badge

A small label attached to an item to show its status, category or a count, such as 'New' or a number of unread messages.

Say it to an AI

Three-up product grid with at most one badge per card, and only when it's worth acting on: a red discount badge for sale items, a quiet white 'New' badge for new arrivals, nothing otherwise. Keep the signal-to-noise ratio high so the product image and price stay the focus.

How an expert would brief the stronger version of “Product grid”.

See it

Try it as a puzzle →

Sneaker category page in an online shoe store.

Study A · the weaker one
Study B · the stronger one

Why: A puts 9 colored flags across three cards (3 on each); B uses two.

More ways experts use it

  • Three-tier storage upgrade picker with the storage size as the hero number on each card. Make Plus the recommended plan: raised, accent border, a "Most popular" badge and the only filled button, so it reads as the default option. The other two stay available with outline buttons.

    Storage plan picker · UI design

Related words

  • Visual hierarchy
  • Call to action
  • Signal-to-noise ratio
  • Focal point
  • Hero metric
  • Sparkline
  • Key-value pair
  • Visual weight

Room 2 · Hierarchy & emphasis

Learn “Badge” in a five-minute lesson

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