Briefle words · UI design
Signal-to-noise ratio
How much of what's presented is useful information compared with how much is filler or irrelevant detail; higher is clearer.
Say it to an AI
Three-up product grid with at most one badge per card, and only when it's worth acting on: a red discount badge for sale items, a quiet white 'New' badge for new arrivals, nothing otherwise. Keep the signal-to-noise ratio high so the product image and price stay the focus.
How an expert would brief the stronger version of “Product grid”.
See it
Try it as a puzzle →Sneaker category page in an online shoe store.
Why: B's single red '−30%' is pure signal; in A the same badge shares the corner with a redundant 'Sale' and sits above a second red 'Only 2 left', so it no longer stands alone.
Related words
Room 2 · Hierarchy & emphasis
Learn “Signal-to-noise ratio” in a five-minute lesson