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Key-value pair

Also called label-value pair

A piece of data shown as a short label plus its value, like 'Seat: 14A'.

Say it to an AI

Booking details panel as a two-column grid of key-value pairs. Muted labels above each value, small and grey, and the values carry the visual weight: larger, semibold, near-black, so seat, time and confirmation code are what you see first.

How an expert would brief the stronger version of “Booking details”.

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Try it as a puzzle →

Trip page in an airline's app, opened on the way to the airport.

Study A · the weaker one
Study B · the stronger one

Why: Both panels show six key-value pairs in a two-column grid; only the emphasis differs.

Related words

  • Visual hierarchy
  • Call to action
  • Badge
  • Signal-to-noise ratio
  • Focal point
  • Hero metric
  • Sparkline
  • Visual weight

Room 2 · Hierarchy & emphasis

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