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Churn

Customers who stop using or paying for a product.

Say it to an AI

Triage these requests by classifying each as a pain or a nice-to-have, using evidence of workarounds, blocked jobs and churn, not vote counts alone. Sort pains first and give a one-line reason for every row.

How an expert would brief the stronger version of “Feature request sheet”.

See it

Try it as a puzzle →

The PM of a small-business payroll tool triages customer requests to pick what to build next quarter.

Study A · the weaker one
Study B · the stronger one

Why: B's 'Why' column notes '2 churned' over the deposit bug, the strongest signal on the sheet; A doesn't mention churn.

Related words

  • Pain point
  • Problem statement
  • Baseline
  • Persona
  • Hypothesis
  • Leading question
  • The Mom Test
  • Customer discovery

Room 2 · Problems & users

Learn “Churn” in a five-minute lesson

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