Briefle words · Data & charts
Consistency
Keeping the same facts, names, formats and rules everywhere, so no part of a piece of work contradicts another.
Say it to an AI
Average order value card: current value, absolute and relative change versus September 2025, two small bars, and a metric definition in the footer. The takeaway title must keep consistency (title matches data): round +17.9% to 'up 18%', exactly as the delta on the card rounds.
How an expert would brief the stronger version of “Order value KPI card”.
See it
Try it as a puzzle →Year-over-year average order value card on the analytics home of a bike-parts web store.
Why: B's 'up 18%' matches the '+17.9%' delta printed on the card; A's 'up 20%' does not.
Related words
Room 4 · Labels & annotations
Learn “Consistency” in a five-minute lesson