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Falsifiable

Stated so that a real result could prove it wrong.

Say it to an AI

Write this experiment's hypothesis as a falsifiable statement: the change, the audience, one primary metric with its baseline and target, a guardrail metric, and the threshold and duration at which we call it wrong.

How an expert would brief the stronger version of “Experiment card”.

See it

Try it as a puzzle →

A flight-booking startup puts its next experiment on the board before engineers build it.

Study A · the weaker one
Study B · the stronger one

Why: B's 'We're wrong if' sets 2.3% after 4 weeks; A's 'users don't engage' has no threshold or deadline.

Related words

  • Pain point
  • Problem statement
  • Baseline
  • Persona
  • Hypothesis
  • Leading question
  • The Mom Test
  • Customer discovery

Room 2 · Problems & users

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