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User research

Talking to, surveying or observing real users to learn how they behave and what they struggle with.

Say it to an AI

From these 14 interview notes and the survey results, write one primary persona grounded in the user research: situation, goal, frustrations with counts, current workaround and a real quote. Skip demographics and hobbies that don't change design decisions.

How an expert would brief the stronger version of “User persona”.

See it

Try it as a puzzle →

A two-person team building a prescription refill app writes up its primary persona before designing anything.

Study A · the weaker one
Study B · the stronger one

Why: B cites 14 interviews and 320 survey replies, and each frustration shows how many people mentioned it (11/14, 8/14).

Related words

  • Pain point
  • Problem statement
  • Baseline
  • Persona
  • Hypothesis
  • Leading question
  • The Mom Test
  • Customer discovery

Room 2 · Problems & users

Learn “User research” in a five-minute lesson

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AI can build almost anything. The bottleneck is saying what you want.
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