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Briefle words · Writing & copy

Audience

The specific people a piece of writing or an answer is for, whose knowledge and situation decide the words, depth and examples.

Say it to an AI

Email from a solicitor to a recently bereaved client: probate has been granted and he needs to sign the estate accounts. Formal register, calm and respectful tone, no exclamation marks or emoji. Give the news first, then the one ask, and offer a visit or a posted copy.

How an expert would ask for the stronger version of “Probate update email”.

See it

Try it as a puzzle →

A solicitor emails a client, whose father died four months ago, to say probate is granted and one signature is needed.

Study A · the weaker one
Study B · the stronger one

Why: The reader has just lost his father. B writes for that person; A writes as if to a friend booking a coffee.

Related words

  • Microcopy
  • All caps
  • Plain language
  • Weasel words
  • Bottom line up front
  • Burying the lede
  • Value proposition
  • Hedging

Room 2 · Tone & voice

Learn “Audience” in a five-minute lesson

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