Briefle words · Writing & copy
Burying the lede
Hiding the most important point deep in a text, behind background, small talk or less important details.
Say it to an AI
Email to our client Dana sharing the homepage copy with a single call to action: approval by Wed, Oct 7 so dev starts Thursday. Tell her what a done reply looks like, and push the other open items to a separate email instead of burying the lede.
How an expert would brief the stronger version of “Client approval email”.
See it
Try it as a puzzle →A web agency's project lead emails a client once the new homepage copy is written.
Why: In B the approval request shares its paragraph with three other requests and nothing marks it out, so it no longer reads as the one the project is waiting on.
Related words
Room 5 · Email
Learn “Burying the lede” in a five-minute lesson