Briefle words · Writing & copy
Buzzwords
Fashionable, vague words like 'seamless' or 'cutting-edge' that sound impressive but say little.
Say it to an AI
Homepage hero for Billowby, invoicing for freelancers. Lead with the value proposition as a short, outcome-first headline about getting paid faster, then a one-line subhead that names the audience and the two proof points: 60-second invoices and automatic late-payment follow-ups. No buzzwords.
How an expert would brief the stronger version of “Invoicing app homepage hero”.
See it
Try it as a puzzle →The top of the homepage for Billowby, an invoicing tool, seen by freelancers arriving from search.
Why: 'Smarter' in A sounds like a claim but never says smarter than what, or how.
Related words
Room 4 · Persuasion
Learn “Buzzwords” in a five-minute lesson