Briefle words · Writing & copy
Jargon
Specialist or internal words that make sense to insiders but not to the intended reader.
Say it to an AI
Onboarding card for first-time investors explaining auto-invest. Write for the audience, not the product team: no jargon like ETF, dollar-cost averaging or cost basis. Short benefit headline, then two sentences on what they do (pick an amount, e.g. $50) and what worry it removes.
How an expert would brief the stronger version of “Investing app onboarding”.
See it
Try it as a puzzle →Step 2 of onboarding in an investing app built for people who have never invested before.
Why: A uses five finance terms in one sentence ('recurring buys', 'diversified ETF portfolio', 'timing risk', 'cost basis', 'market cycles'); B uses none.
More ways experts use it
Help-centre article for home customers before their first fibre install. Plain language, no jargon or acronyms: describe the box by size and what it does, then three bullets on timing, downtime and keeping their phone number.
Fibre install help article · Writing & copyExplain what an index fund's expense ratio is to a complete beginner who only knows what a stock is. Use plain words, one dollar example, and say why it matters over the long run. No jargon like bps or NAV.
Explaining fund fees · Prompt craft
Related words
Room 1 · Essentials
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