Briefle words · Writing & copy
Compliment sandwich
Wrapping criticism or bad news between two pieces of praise, which often hides the message in the middle.
Say it to an AI
Team-chat post telling the launch team the iOS release moves from 3 June to 24 June. Bottom line up front with both dates, then the reason in one line, then what marketing and support should change. Close with a short, sincere acknowledgement of the extra hours, not a compliment sandwich.
How an expert would brief the stronger version of “Launch delay team announcement”.
See it
Try it as a puzzle →A head of product tells a 38-person launch channel that the iOS app release is slipping three weeks.
Why: B opens with 'what a quarter' and thanks, and closes with 'Thanks again for everything', with the delay squeezed between.
Related words
Room 2 · Tone & voice
Learn “Compliment sandwich” in a five-minute lesson