Briefle words · UI design
F-pattern
The common eye path on text-heavy pages: across the top, then down the left edge, reading only the start of each line.
Say it to an AI
Feature list built for an F-pattern scan: icon on the left, then a short front-loaded subheading naming the feature, then a single line of supporting copy in muted grey. Someone who only reads the bold words should still get all three features.
How an expert would brief the stronger version of “Feature section”.
See it
Try it as a puzzle →“Why Nimbus” section on the marketing site of a cloud hosting platform.
Why: B's bold headings sit exactly where the F-shaped glance lands; A's left edge holds only filler openings.
Related words
Room 2 · Hierarchy & emphasis
Learn “F-pattern” in a five-minute lesson