Briefle words · Writing & copy
Hype
Excited, exaggerated language that promotes something harder than the facts support.
Say it to an AI
SMS to members announcing the summer timetable and a new 6:30am weekday class, capped at 12. Warm, calm studio voice: sentence case, at most one exclamation mark, no hype. Let the class cap create the urgency, then the booking link.
How an expert would brief the stronger version of “Class timetable SMS”.
See it
Try it as a puzzle →A neighbourhood yoga studio texts its members that the summer timetable, with a new early class, is open for booking.
Why: A turns the class cap into pressure ('only 12 people per class!', 'Book NOW'); B states the same fact calmly as a reason to book: 'capped at 12 people per class'.
Related words
Room 2 · Tone & voice
Learn “Hype” in a five-minute lesson