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Inclusive language

Wording that doesn't exclude or stereotype people because of gender, age, disability, race, background or other traits.

Say it to an AI

Job ad intro and three duties for a night-shift operations lead managing 20 warehouse staff. Address the candidate as 'you' and use inclusive language throughout: gender-neutral job titles and roles, and no ableist idioms for pressure or risk.

How an expert would brief the stronger version of “Warehouse lead job post”.

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Try it as a puzzle →

A logistics company's job ad for a night-shift team lead, posted on a jobs board.

Study A · the weaker one
Study B · the stronger one

Why: Every change from A to B is a like-for-like swap: 'warehousemen' to 'warehouse operatives', 'manpower' to 'staffing', 'Chairman' to 'Chair'.

Related words

  • Microcopy
  • All caps
  • Plain language
  • Weasel words
  • Bottom line up front
  • Burying the lede
  • Value proposition
  • Hedging

Room 2 · Tone & voice

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