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Legalese

Stiff, formal wording borrowed from legal documents that ordinary readers find cold or hard to follow.

Say it to an AI

Onboarding card asking users to link their bank. Keep Pocketful's brand voice, playful and plain, from headline to button, with no tone shift into legalese when you get to security: say read-only access in everyday words. About 35 words, first-person button.

How an expert would brief the stronger version of “Connect-your-bank onboarding card”.

See it

Try it as a puzzle →

Step 2 of onboarding in Pocketful, a playful budgeting app for people in their twenties, asking users to link their bank.

Study A · the stronger one
Study B · the weaker one

Why: 'Credentials are not retained' and 'Proceed to authorisation' are legalese; A says the same thing as 'your login stays with your bank' and 'Connect my bank'.

Related words

  • Microcopy
  • All caps
  • Plain language
  • Weasel words
  • Bottom line up front
  • Burying the lede
  • Value proposition
  • Hedging

Room 2 · Tone & voice

Learn “Legalese” in a five-minute lesson

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