Briefle words · Writing & copy
Merge field
Also called merge tag
A placeholder in an email template that gets replaced with each recipient's data, like first name or city.
Say it to an AI
Monthly recap email for a Stride member. Real personalization from her data, not merge fields: lead with her September runs, the change vs August and her longest run, then link that progress to one plan with a specific CTA. Show, don't tell; no 'valued member' lines.
How an expert would brief the stronger version of “Monthly recap email”.
See it
Try it as a puzzle →A running app sends each member a monthly email meant to nudge them toward a paid training plan.
Why: A's 'Hi Maya' and 'member in Portland' are merge fields; the rest of the text is the same for every member.
Related words
Room 5 · Email
Learn “Merge field” in a five-minute lesson