Briefle words · Writing & copy
Show, don't tell
Letting concrete details and evidence make a point, so readers reach the conclusion themselves, instead of stating it in general words.
Say it to an AI
Listing description for a lakeside A-frame, for couples comparing cabins. Show, don't tell: three or four concrete details the guest can picture (lake view from bed, 20-minute wood stove, dock 40 steps away, nearest neighbor a mile off). No puffery adjectives. Under 45 words.
How an expert would brief the stronger version of “Cabin rental description”.
See it
Try it as a puzzle →A host's listing on a vacation-rental site, read by couples comparing a dozen similar cabins.
Why: B shows quiet with 'your nearest neighbor is a mile away'; A just says 'total peace and quiet'.
More ways experts use it
Monthly recap email for a Stride member. Real personalization from her data, not merge fields: lead with her September runs, the change vs August and her longest run, then link that progress to one plan with a specific CTA. Show, don't tell; no 'valued member' lines.
Monthly recap email · Writing & copy
Related words
Room 4 · Persuasion
Learn “Show, don't tell” in a five-minute lesson